Actively market your beliefs and values, as well as your services – you will stimulate loyalty. Use social media, even if you personally don’t like it. Value your team – every staff member can market your business. Give quality, not just quantity. Listen, more than you talk. Track everything, and stop what’s not working. Give and give some more, before you receive. Admit any mistakes – honesty in social marketing is honourable. Take risks. Be passionate. Know your market inside and out. Communicate simply and clearly. Inspire others. Know your brand. Grow, succeed and make a difference. Together, we can achieve more. Let’s do it.