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Content Marketing

Content Marketing

Attract Your Audience - Show Thought-Leadership - Build Trust

At FMC Media, we offer Content Marketing services that are targeted and results-driven.

There are a lot of Content Marketing options out there, but our experience with this tactic shows that blogs on your website are the cornerstone of great content strategy, especially for service-focused businesses.

Content marketing is the most cost-effective marketing channel there is. When planned and executed correctly, it’s extremely powerful.

The data shows that well-planned and well-written blog articles support your SEO efforts, and give you a great reason to share on social media, and drive brand awareness to your business website.

We know how to write content that fuels your SEO, and we provide guidance around strategy to help you get it right. We interview you, and keep the planning and research to a minimum, to get your content hitting the web as soon as possible.

We have a tried-and-tested process that leverages the core must-haves for businesses and marketing teams keen to get started.

Highest Quality Blogs

Expert Writers

Our team are experienced writers, delivering quality blogs, crafted for your target audience.

SEO
Driven

Your blogs should be boosting your Search Ranking and driving traffic to your website.

Strategic
Content

Your blogs should connect to the bigger picture and we will ensure this happens.

Powerful Stats

1 %
more lead growth with a blog
1 %
consume 3-5 pieces of content before buying
1 %
cheaper than traditional outbound marketing

Getting started

Our Process

We follow a tried-and-tested series of steps to give your content the best chance of success.

First we get to know each other and map out a plan. Second we press play and track the results. Third we tweak and optimise to maximise outcomes.

Package Inclusions

Content
Goal Setting

We nail this first, just to make sure we are pointing our pens in the right direction.

The starting point is setting clear goals, and we define what success looks like.

Lean Personas & Journey Mapping

If you have worked with a big agency or in a big corporate, you will know that developing Buyer Personas and mapping the Buyer Journey can take a big chunk of time. We have a lean version, which can be updated as we go.

Content
Audit

If you have existing content, we will perform a quick audit, just to make sure it all aligns with the goals and the personas.

If you are new to content, we skip this.

Voice and Tone Audit

Your brand has its own personality…. it’s own voice and tone that should connect with your best customers. We will frame up this voice, and ensure it stays consistent.

Keyword Research

You may already have a list from any SEO efforts, which we can audit. Or if this list doesn’t exist, we will compile your top 15 keywords or phrases.

Editorial
Calendar

Part of the planning, is knowing when to publish. We will schedule this out to ensure your content is consistent and on time.

Blog Content Marketing Plan

We will decide in advance the best types of blog articles and the titles you need to get results.

Blog
Writing

Our expert writers will provide targeted and UX driven content, up to 600 words per article.

Blog Set Up and Formatting

If your website has a CMS (Content Management System), we will ensure the blogs are formatted correctly, so that they are easy to read, and share.

Monthly
Catch Up

Each month, we will jump online to have a quick catch up with your marketing leader. We will look at the content performance so far, as well as the content in your pipeline.

Monthly
Report

At the end of the second month, you will receive your first monthly report. This includes brief metrics that will be tracked each month to help you understand how your content marketing is performing.

Optional Add On: Social Media

Boost the value of your blog content, by engaging your audience and sharing and boosting your blogs on social media.

Content Marketing Packages

We are your partner, working alongside you, crafting, scheduling and promoting your educational and thought-leadership content.

Mini Blog Writing Pack

On a budget, you want to have a good blog base to boost your SEO and build from in the future.
$ 895 Monthly
  • Goal Setting
  • Lean Personas
  • Content Audit
  • Voice/ Tone Audit
  • Keyword Research
  • Blog Content Plan
  • Blog Posts x 2 (500-1000 words each)
  • Set up in your Blog (if needed)
  • Monthly Report

Mega Blog Writing Pack

You want to ramp up your content marketing by regularly publishing SEO-driven blogs on your website.
$ 1695 Monthly
  • Goal Setting
  • Lean Personas
  • Content Audit
  • Voice/ Tone Audit
  • Keyword Research
  • Blog Content Plan
  • Blog Posts x 4 (500 - 1000 words each)
  • Set up in your Blog (if needed)
  • Monthly Report
  • Monthly Online Catchup

Mega Blog & Social Pack

Best for lead generation. This pack will create your content and get paid traction on social media.
$ 2995 Monthly
  • Goal Setting
  • Lean Personas
  • Content Audit
  • Voice/ Tone Audit
  • Keyword Research
  • Blog Content Plan
  • Blog Posts x 4 (500-1000 words each)
  • Set up in your Blog (if needed)
  • Social Media Posts (2 Networks x 14/ week)
  • 3 x 10 day social media campaigns (min $300 ad spend incl)
  • Monthly Report
  • Monthly Online Catchup

Optional Add Ons

Our packages can be customised to your business needs.

eBook/ Whitepaper – we can write, edit and design an eBook or Whitepaper to provide a helpful lead-gen resource for your target market. AUD$3,500.

Template Resource – we can write, edit and design a Template or Resource that you can offer your target market and help you stand out. AUD$1,000.

Additional Social Network – including 8 posts per week, and 1 x 10 day social media campaign. AUD$1,000.

Additional Web Page Copy – for your website. AUD$350/page.